
Senior SEO Associate
- On-site
- Nagpur, Mahārāshtra, India
- Marketing
Job description
Looking for a Workplace That Inspires You? Welcome to KC Overseas!
At KC Overseas Education, we don’t just provide jobs—we create opportunities for innovation, growth, and impact. As a thriving Multinational EdTech company with 11 global locations, we have a strong foothold across South Asia, South-East Asia, and Africa, and we’re rapidly expanding worldwide. With our team of inspired 750+ professionals, we are revolutionizing access to overseas education through cutting-edge technology and unwavering expertise with our industry-leading platforms coursefinder.ai and elanloans.com.
Our mission is to empower students worldwide with seamless access to top universities, bridging the gap between aspiration and reality. If you’re passionate about making a difference in the global education space, this is where you belong!
At KC Overseas Education, we believe work should be more than just a job—it should be an experience that challenges, excites, and rewards you. We’re growing fast, and we want you to grow with us. Through our ever-expanding global reach, we are shaping the future of overseas education—and you can be a part of it.
Why work with us?
Work-Life Balance – We value productivity and well-being equally.
Global Exposure – International travel and exposure to diverse markets
Unmatched Growth – Thrive in a rapidly expanding industry to reach your potential
Recognition & Rewards – A culture that values and rewards hard work
Continuous Learning – Upskilling and development opportunities at every step
Supportive Culture – Work in an encouraging, trust-driven environment
Stability & Security – A long-term career with a leading industry player
Competitive Compensation – Because great work deserves great rewards
Join us and experience a workplace where talent is valued, ideas are celebrated, and careers flourish. Be a part of KC Overseas—apply now!
MIHAN New Office Campus Opening Video -
Here’s a short video to give you an overview of who we are and what we do:
Job Overview:
At KC Overseas Education, SEO is no longer just about ranking on Google. We are looking for a Senior SEO Associate who wants to shape how KC is discovered across Google, AI Overviews, ChatGPT, Gemini, Perplexity and the next generation of AI-powered search.
This is an opportunity to work at the intersection of SEO, AEO, GEO, AI and data, where your ideas can directly influence organic visibility, qualified traffic and leads. You’ll have the opportunity to experiment with new search strategies, leverage AI to work smarter, solve real SEO challenges and turn insights into measurable growth.
If you are someone who thinks beyond keywords, loves analyzing data, stays ahead of search trends and wants to build the future of organic discovery, this role is for you.
Key Responsibilities
SEO Strategy & Technical SEO
Plan and execute SEO strategies to improve organic traffic, rankings, search visibility and leads.
Conduct SEO audits, keyword research, search intent, competitor and content gap analysis.
Manage Technical SEO, including crawlability, indexing, site architecture, site speed and mobile performance.
Implement and monitor On-Page, Technical, Off-Page and Local SEO activities.
Identify SEO issues and work with relevant teams to implement and validate improvements.
2. AEO, GEO & AI Search
Develop and implement AEO, GEO and AI Search strategies to improve visibility across Google AI Overviews and AI/LLM platforms, including ChatGPT, Gemini, Copilot, Perplexity, Claude, DeepSeek and other emerging platforms.
Optimize content for AI-generated answers, Featured Snippets, People Also Ask and conversational search.
Leverage AI tools such as ChatGPT, Claude and Perplexity for keyword clustering, content planning, SEO research and process automation while maintaining quality and accuracy.
Monitor Google algorithm updates, search behavior and emerging AI search trends to identify new SEO opportunities.
3. Content, Collaboration & Authority Building
Work with Content, Design, Development and Marketing teams to develop and optimize website pages, blogs and other SEO assets.
Develop and optimize internal linking and content structures to strengthen website visibility and topical relevance.
Execute white-hat link-building and outreach strategies, including digital PR, guest posting and unlinked brand mention opportunities.
Analyse competitor backlink profiles and identify relevant authority-building opportunities.
4. SEO Analytics & Reporting
Monitor organic traffic, rankings, clicks, impressions, CTR, conversions and leads using SEO and analytics tools.
Prepare regular SEO performance reports and actionable insights for stakeholders.
Analyse performance trends and identify opportunities for improving traffic, visibility and organic lead generation.
5. Continuous Optimization & Growth
Continuously test, evaluate and improve SEO initiatives based on data, search intent, user behavior and industry trends.
Take ownership of assigned SEO projects from analysis and implementation to performance tracking and optimization.
Key Skills
Strong knowledge of Technical, On-Page, Off-Page, Content SEO, AEO and GEO.
Hands-on experience with Google Search Console, GA4, Google Tag Manager and Google Keyword Planner.
Experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, Similarweb or similar platforms.
Proven experience improving website/content visibility across AI search platforms and LLMs.
Working knowledge of CMS platforms, preferably WordPress and Shopify.
Basic knowledge of HTML, CSS, JavaScript and Schema Markup.
Understanding of performance marketing, conversions and user acquisition.
Strong analytical, problem-solving, reporting and communication skills.
Proactive mindset with the ability to adapt to evolving SEO and AI search trends.
Job requirements
Bachelor’s/master’s degree in marketing, Digital Marketing, Computer Science, or related field.
2–3 years of hands-on SEO experience.
Strong knowledge of Technical SEO, On-Page SEO, AEO & GEO.
Experience with SEO, Analytics & AI Search tools.
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